The best startup ideas solve consumers' problems. Whether it's a confusing user experience or complicated customer journeys, there are numerous industries that until recently have been dictated by tired industry norms. Now, a generation of startups and scaleups are disrupting the status quo by taking a problem-solving approach to their respective industry, creating better, easier, faster solutions for consumers and gaining traction in the process.

In this panel, TDM Growth Partners' Ed Cowan sits down with Adam Schwab of Luxury Escapes and Lucy Liu of Airwallex to unpack how problem-solving is the best tactic for scale, traction and success when growing your business.