The rapid pace at which culture is shaped, shared and spread on short-form video platforms offers more than just a communal conversation; it’s transforming our collective experience. This cultural exchange invites us to see the world through others' eyes and join in. For brand leaders, it’s a shift that brings both new opportunities and heightened expectations. Join Sofia Hernandez, TikTok's Global Head of Business Marketing, to learn how to stay in tune with culture as it unfolds on TikTok and participate in ways that are authentic, relevant and meaningful to your audiences.