MECCA UNBOXED: How personalization drives loyalty

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MECCA UNBOXED: How personalization drives loyalty

MECCA, Salesforce, and BowerHouse Digital all have one thing in common… they harness the strengths of personalisation to drive loyalty.

Join us for an eye-opening session as these industry leaders spill the secrets behind their phenomenal success stories. Showcasing the power of personalization in fostering unwavering loyalty, not only for MECCA, but for brands worldwide.


Host/Moderator: Rose Herceg - President, WPP Australia and New Zealand
Lauren Shepherd - General Manager - Customer Data, Personalisation and Loyalty, MECCA
James Caldwell - Regional Director for Data and Personalisation, Salesforce
Bryan Dobson - Co-founder, Managing Partner, Bowerhouse Digital
when and where
date and time
TUE, OCT 17, 2023
4:00 PM - 5:00 PM

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We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of this land we now call Sydney, where this event will take place. We pay our respects to their continuing connection with cultural, spiritual and educational practices, and extend this respect to all Aboriginal and Torres Strait Islander Peoples. Always was, always will be.
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