Creating a Shame-Free Future

speaker logo

Creating a Shame-Free Future

For decades, the world’s “mad men” have sold shame to women. From the red swimsuits in the Special K ads, to the use of the word ‘hygiene’ next to products destined for our vaginas. But a new breed of Australian start-ups are designing a shame-free future with product innovation and creative communication.

In this session you’ll meet three founders proud to be masturbating, menstruating and shifting stigmas through branding and storytelling.

Girls Get Off is their name, and normalising female pleasure is their game. This startup is taking shame out of female masturbation and shifting our culture one orgasm at a time.

WOOM believes period care should be as accessible as toilet paper in workplaces. So they’re shifting period stigmas in bathrooms and boardrooms all over Australia with their beautiful, organic period care and bold messaging.

Cheek Media Co. is a platform for shifting perspectives and provoking thoughts. Accessible, entertaining and disruptive, Cheek is rewriting our collective narrative and moving the needle on patriarchal taboos.

These creatives have a shared passion for celebrating the functions of female and non-binary bodies, and using creativity to take on taboos. A panel session perfect for anyone wanting to help rewrite the shame narrative.
when and where
date and time
WED, OCT 18, 2023
12:00 PM - 1:00 PM
We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of this land we now call Sydney, where this event will take place. We pay our respects to their continuing connection with cultural, spiritual and educational practices, and extend this respect to all Aboriginal and Torres Strait Islander Peoples. Always was, always will be.
SXSW Sydney is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards. We welcome your feedback on the accessibility of our site. Please let us know if you encounter problems via email: or the following number: (02) 9266 4081.
© SXSW SYDNEY. All rights reserved. SOUTH BY SOUTHWEST SYDNEY and other SXSW, LLC marks used under license. SXSW Sydney, 175 Liverpool St, Sydney, NSW 2000.