Creative Agency to Client, and Lessons Learnt Along The Way

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Creative Agency to Client, and Lessons Learnt Along The Way

Susan Coghill had an extremely decorated career in agency-land, most famously working with Steven Jobs and Apple on the classic Think Different campaign. Since then, she's switched to the client side, now leading Tourism Australia as its CMO. In this session, we'll explore Susan's biggest learnings switching from agency to client and of course explore Tourism Australia's recent successful campaign "Come and Say G'day".
when and where
date and time
FRI, OCT 20, 2023
11:30 AM - 12:30 PM

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We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of this land we now call Sydney, where this event will take place. We pay our respects to their continuing connection with cultural, spiritual and educational practices, and extend this respect to all Aboriginal and Torres Strait Islander Peoples. Always was, always will be.
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