How Brands Can Re-write the Future

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How Brands Can Re-write the Future

In 2022, a university, a creative agency and a filmmaker created The Endangered Generation?, a documentary that asked a simple question: what must humanity do to change the future? In this SXSW panel, they’ll discuss what they learned, and what it means for brands and businesses in a new era of marketing. Sharing clips from the documentary, they’ll unpack insights from scientists, artists, First Nation Leaders, engineers, journalists, and climate activists from the global stage who are tackling the biggest challenges humanity has ever faced, and how brands can use these learnings to create meaningful work, reassign marketplace value, and play their role in rewriting the future.
when and where
date and time
WED, OCT 18, 2023
2:00 PM - 3:00 PM

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MON, OCT 16, 5:00 PM
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Top 3 Takeaways: How you can join the experts using their intuition to be 20% better at decision-making When to 'trust your gut' and when to reach for the data Why ‘gutsy’ brands generate greater business ROI and customer LTV SPEAKERS Moderator: Paul Nagy, Chief Creative Officer, VMLY&R APAC Paul has more than 20 years of experience leading international agencies and brands. He has been awarded gold at all major international award shows – including Cannes, Award and the Effies – and his work has been included in WARC’s 100 Smartest Marketing Campaigns In The World in 2014, the ‘Best of the best’ award at AIMIA and B&T’s Campaign of the Year in 2015 for Dolmio “Pepper Hacker”. In the last two years he has won gold at Cannes, Adstars, LIA and a Grand Prix at the Spikes for VMLY&R. Roger Boyd, General Manager, Honest Eggs Co. Roger is an experienced Founder / Managing Director / CEO / GM Sales & Marketing with a focus on innovation, change and motivation. He’s spent most of his career in the FMCG nutritional space throughout Australia / New Zealand, South East Asia and the Americas with Fonterra Brands, and eventually owned company, 1Above - The Travel Recovery Drink. From there, he’s started working with Honest Eggs Co., an egg business out to change egg farming for the better. Roger has worked his way up through sales and brand roles to country manager roles. Skilled at bringing new insight led brands, products and retail concepts to market, with strong channel, trade and stakeholder benefits. He has been consistently successful at galvanising stakeholders and teams around a higher purpose and driving clear culture. He’s at the same time analytical and creative, and most content when helping others achieve in something more than a 9-5. Alison Tilling, Chief Strategy Officer, VMLY&R Australia & New Zealand With 15+ years experience in advertising and marketing, Ali is a firm believer in getting out from behind the laptop screen, finding real insight and combining that with other data for fresh strategies. Now CSO at VMLY&R (say that three times fast), she leads long-term strategy across the client portfolio and heads up the strategy team across Australia and NZ. This includes leadership and support for a team of 14 strategists across the region, with different specialisms from Brand to Data to Communications strategy. Ali models a culture of effectiveness across the Strategy team, making ‘work that works’ to achieve commercial or social marketing goals, and ensuring this is properly measured and reported. Ali led strategy on Aldi at BMF for six years, during which time it grew from 4% to 12% market share. Ali worked on a range of award-winning campaigns as well as developing an extensive qualitative research and CX development program. Previous clients have also included P&O Cruises, Transport for NSW, Dulux and Schweppes, among many others. Starting her career at TBWA\London working on Apple, she also spent time client-side working at Apple Europe and at Wieden+Kennedy London. Ali has won a range of Effie awards, including Gold and Agency of the Year awards. She contributes to the industry through the APG Committee, mentoring, conference speaking, and is an occasional panellist on ABC’s Gruen TV show. Jake Barrow, Executive Creative Director, VMLY&R Sydney & Melbourne Jake likes to look at communications in a new way, an approach that has seen him create some of the world’s most innovative work, on some of the biggest brands in Australia. During his 10-year tenure at the agency, his leadership has seen it ranked 6th Australian Agency of the Decade by Cannes Lions and 3rd Australian Agency of the Decade by Campaign Brief. As one of Australia’s most awarded advertising creatives, he has in excess of 300 industry awards, including 18 Cannes Lions, with 5 Gold. He has twice been ranked in the Top 20 Advertising creatives in the world and was recently included in the Top 100 Global Creative Influencers by Creative Pool. Jake has created a global dog-adoption movement, had TV commercials on display in art galleries, been a judge at multiple international award shows, and has had work featured in the book “100 Ideas that Changed Advertising”. Jake is a regular guest lecturer at AWARD School and places great importance in mentoring young creatives. Outside of advertising he spends way too much time in his garden and is owner of the best looking cat in Melbourne – quite possibly the world. This is an open house session. Open House sessions are open to all, however capacity is limited so guests will be seated on a first come, first serve basis. For an invite to this session contact Zac Kraemer
We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of this land we now call Sydney, where this event will take place. We pay our respects to their continuing connection with cultural, spiritual and educational practices, and extend this respect to all Aboriginal and Torres Strait Islander Peoples. Always was, always will be.
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