In the current high-speed and highly contested business arena, the importance of a strong brand cannot be overstated. Trade mark protection remains a crucial aspect of business going into 2024, securing the rights to ideas, inventions, and creative works. However, rapid advancements in technology and an interconnected global market have challenged traditional methods of intellectual property protection, raising questions about their effectiveness.

As consumers have more choices and access to information than ever before, the question remains: can trademarks, the cornerstone of brand protection, continue to thrive in this rapidly evolving world? The ‘Battle for Brand’ delves into the current state of the trademark industry and explores the challenges and opportunities that lie ahead.

Sponsored by IP Australia, hear from experts in trademark and copyright law, global intellectual property trends, and branding as they discuss the challenges and opportunities in the rapidly evolving world of technology and globalisation, and their predictions for the future of brand protection.