
Creativity and Commercial Partnerships
Creativity and Commercial Partnerships
How should brands approach partnerships and how can marketers ensure they deliver measurable ROI? Patrick Millington-Buck joins me to explore this question and more!
when and where
date and time
TUE, OCT 17, 2023
11:30 AM - 12:30 PM
11:30 AM - 12:30 PM
location
Seven House - Tumbalong ParkSimilar Sessions
Creative Agency to Client, and Lessons Learnt Along The Way
FRI, OCT 20, 11:30 AM
Session
Susan Coghill had an extremely decorated career in agency-land, most famously working with Steven Jobs and Apple on the classic Think Different campaign. Since then, she's switched to the client side, now leading Tourism Australia as its CMO. In this session, we'll explore Susan's biggest learnings switching from agency to client and of course explore Tourism Australia's recent successful campaign "Come and Say G'day".