The Science of Sync: Music in Advertising

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The Science of Sync: Music in Advertising

Music can bring joy, move people to tears, and it can also sell you something. A well-chosen song can make a campaign successful. That same song choice can break an artist into the market. So, is it a mutually beneficial arrangement? Should Australian brands choose only Australian music? What are some of the best examples of well-chosen music in ads? Our panel of ad execs and artists will dissect all these questions and more in a Gruen-style discussion.
when and where
date and time
WED, OCT 18, 2023
4:00 PM - 5:00 PM

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We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of this land we now call Sydney, where this event will take place. We pay our respects to their continuing connection with cultural, spiritual and educational practices, and extend this respect to all Aboriginal and Torres Strait Islander Peoples. Always was, always will be.
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