Through the looking glass: What’s going to happen in media and marketing? - Presented by Outbrain
Through the looking glass: What’s going to happen in media and marketing? - Presented by Outbrain
The decisions marketers, lawmakers and media businesses make today will shape the world we’re living in for years to come, but what is that likely to look like?
A top CMO will grill a panel of execs on the thinking behind some of the bold moves and big bets being made across the industry. From AI to VR and privacy to publishing, the panel will examine the factors shaping thinking and the likely future implications on us all.
This complex discussion will feature Yaron Galai, Co-CEO and Co-founder of Outbrain, Matt Rowley, CEO of Pedestrian Group, and Sian Whitnall, Co-CEO at OMD Australia, with the panel moderated by Nicole Bardsley, CMO of Cashrewards. Together, the group will hold a magnifying glass up to the media, marketing and advertising industries and acutely examine both where they converge, and the opportunities to come.
A top CMO will grill a panel of execs on the thinking behind some of the bold moves and big bets being made across the industry. From AI to VR and privacy to publishing, the panel will examine the factors shaping thinking and the likely future implications on us all.
This complex discussion will feature Yaron Galai, Co-CEO and Co-founder of Outbrain, Matt Rowley, CEO of Pedestrian Group, and Sian Whitnall, Co-CEO at OMD Australia, with the panel moderated by Nicole Bardsley, CMO of Cashrewards. Together, the group will hold a magnifying glass up to the media, marketing and advertising industries and acutely examine both where they converge, and the opportunities to come.
when and where
date and time
WED, OCT 18, 2023
3:00 PM - 4:00 PM
3:00 PM - 4:00 PM
location
Harajuku Gyoza Beer Stadium
Similar Sessions
The Future of Journalism, Publishing and Truth in the age of AI
THU, OCT 19, 4:00 PM
Conference
We are living in a world of generative content. The boundaries between “real” and “fake” are blurring - and the publishing industry is central to how the next phase in AI-generated content will evolve.
This panel focuses on the challenges and opportunities presented by generative content. The thought-provoking discussion will explore the impact of AI on the publishing industry, and how it is changing the very way we consume and trust content.
This will be an eye-opening glimpse into the wider ramifications of AI in our world, including how brand safety will evolve, and whether it can become a strategic, not just executional, tool for growth.
The panel will feature some of the leading minds in this discussion; Outbrain's Co-CEO and Co-founder, Yaron Galai, Julian Delany, Chief Technology Officer, Data and Digital at News Corp Australia, and Professor Mary-Anne Williams, an expert in artificial intelligence and digital transformation. The panel will be moderated by Tegan Jones, Senior Tech Reporter of SmartCompany and a leader in tech journalism.
Whether you're a publisher, marketer, content creator, or just a news consumer, this panel will offer the insights you need to navigate the rapidly changing world of AI and publishing.
