Wunderman Thompson & Treasury Wine Estates: Drinks Remixed.

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Wunderman Thompson & Treasury Wine Estates: Drinks Remixed.

How innovation and cultural leadership are transforming an 8000-year-old industry.

Treasury Wine Estates is mixing cultures and merging tradition with technology to transform the world’s oldest industry. Flavour innovation collides with Western and Asian traditions to create future fusions like Sake Wine. Music and fashion replace food and wine partnerships to create new communities united by culture not class, and inclusion – from positive drinking (no and low alcohol) to positive values is creating a healthier future.

This panel discussion with Angus Lilley, Pete Randeria, Ildi Ireland and hosted by growth and innovation partner Wunderman Thompson – is a playbook on how to inspire drinks disruption from field to festival and beyond.


Ildi Ireland | Head of PR Partnerships and Sustainability, Penfolds

Ildi Ireland leads the global Public Relations, Partnerships and Sustainability operations for Penfolds. Known for her quick wit, thinking, and storytelling, Ildi is a Penfolds maven whose work is both creative and analytical. Her superpower is driving consistent brand messaging and awareness and cultivating authentic relationships with media and an inspiring and eclectic family of culture creators and partners.

Angus Lilley – Chief Revenue Growth Officer, Treasury Wine Estates

Angus is Treasury Wine Estates’ Chief Revenue Growth Officer and is responsible for developing enterprise-wide revenue opportunities, including growth plans for current and future global brands, enterprise-wide innovation development and enhancing consumer understanding across the organisation. Angus has worked for Treasury Wine Estates since 2013 and held several senior marketing roles during his time with the business, including Treasury Wine Estate’s Chief Marketing Officer, where he was responsible for marketing strategy and implementation across Treasury Wine Estate’s brand portfolio globally.

Since Treasury Premium Brands was established as a standalone division in Treasury Wine Estates in 2021, Angus took on the role of Treasury Premium Brand's Chief Marketing Officer and General Manager of Sales for Australia and New Zealand, where he leveraged a strong portfolio of consumer-centric brands including Wynn's, Wolf Blass, Squealing Pig and 19 Crimes, to create great experiences for consumers to drive category growth, bringing the joy of good wine to more consumers in more venues on more occasions.

Peter Randeria – Director Global Innovation, Treasury Premium Brands

Pete has spent his career focused on using creativity to unlock business challenges - largely inside creative agencies. After stints at Y&R and AMV BBDO in London, he moved to Sydney where he ran major client relationships for Unilever, Nestle, Visa and Mars at Lowe and Clemenger BBDO.

In 2010 he moved to Melbourne with WPP leading Mondelez and Government relationships and in 2012 he set up Blue Hive a dedicated agency for the WPP group delivering multi-disciplinary marketing skills as one team for Ford Motor Company. After WPP won the worldwide Treasury Wine Estates relationship he became its global agency leader sitting inside the agency but on TWE's Marketing Leadership Team. In 2018 he moved to the US to run JWT's San Francisco agency and continued partnering TWE. In 2020 he returned to Melbourne and came in-house to TWE and is now charged with driving innovation - new brands, beverages and experiences- for the Treasury Premium Brands division.

Jill Manester – Head of Strategy, Wunderman Thompson Melbourne

Jill is an experienced strategic practitioner, with a career spanning digital consulting and CX, creative advertising and brand development, as well as strategic marketing roles. Her broad-skill set has led to instrumental roles on transformation projects, the most recent being the launch of a new digital bank with ANZ, where Jill joins us from.

Hailing from the UK, Jill’s formative years were spent at Saatchi and Saatchi London, before progressing to M&C Saatchi and making the move to Australia via Paris. She’s relaunched Havana Club with Pernod Ricard in Europe, advised Brown Brothers on how to turn 125 years young, instigated a new customer experience strategy for Dan Murphy’s and worked in-house with Greenlit brands to create a better retail experience for bedroom shoppers.

Rose Herceg, President WPP Australia and New Zealand

Rose Herceg leads WPP’s business in Australia, supporting the agency leaders, promoting WPP’s collective capabilities and bringing together people and resources on behalf of clients. Rose was previously Chief Strategy Officer of WPP AUNZ, which became a wholly owned part of WPP in 2021. In this role, she led client-facing activity at the WPP level, helping to deliver the company’s integrated offer of communications, experience, commerce and technology across its network of agencies. Earlier in her career, Rose founded Pophouse, one of Australia’s leading agencies for innovation, social trends and business strategy. She sold this to STW Group in 2007 and joined as a strategic consultant. She became Chief Strategy Officer of WPP AUNZ following the WPP merger with STW in 2016. Rose is the author of three books on business leadership and innovation and is one of Australia’s leading social forecasters and futurists.

This is an open house session. Open House sessions are open to all, however capacity is limited so guests will be seated on a first come, first serve basis. For an invite to this session, register your interest here https://www.wundermanthompson.com/campaign/wt-at-sxsw-sydney
when and where
date and time
MON, OCT 16, 2023
6:30 PM - 7:30 PM

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We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of this land we now call Sydney, where this event will take place. We pay our respects to their continuing connection with cultural, spiritual and educational practices, and extend this respect to all Aboriginal and Torres Strait Islander Peoples. Always was, always will be.
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