From Impressions to Impact: The New Era of Marketing Accountability
From Impressions to Impact: The New Era of Marketing Accountability
There’s a big question sitting in the heart of marketing - can we prove the money being spent actually makes an impact on a business’ bottom line? With every dollar spent increasingly under the microscope the onus is on marketers to prove their value, and traditional vanity media metrics just aren’t going to cut it.
In a brave new world of increased accountability are there some media channels likely to lose out? What is the role of brand and experience in driving value and how can we quantify it? Do privacy and data changes make this all easier or harder? And how can marketers demonstrate an impact to the CFO?
These issues and more will be unpacked in a no holds barred panel of experts, led by a leading CMO who wants answers.
In a brave new world of increased accountability are there some media channels likely to lose out? What is the role of brand and experience in driving value and how can we quantify it? Do privacy and data changes make this all easier or harder? And how can marketers demonstrate an impact to the CFO?
These issues and more will be unpacked in a no holds barred panel of experts, led by a leading CMO who wants answers.
when and where
date and time
WED, OCT 18, 2023
12:30 PM - 1:30 PM
12:30 PM - 1:30 PM
Similar Sessions
How not to f*** up your marketing career - Presented by ADMA
THU, OCT 19, 3:30 PM
Conference
Mistakes, we’ve all made a few. Most are small, whilst others trigger that icy dread in your veins and the thought ‘I’m going to get fired for this’. So just how do you come back from those major gaffes? If ‘feedback is a gift’ how forthright can you really be with your boss? And how open should you really be about your career aspirations?
This session opens the floor to some experienced marketers to share about the times they’ve nearly ended their careers, the lessons they learned from those situations and how they take them with them now.
