Annabelle Herd

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Annabelle Herd

ARIA Chief Executive Officer at (ARIA) Australian Recording Industry Association and PPCA

Annabelle is the CEO of ARIA and PPCA. She came to the music industry in February 2021 following a 16-year career in television at Network 10 where she most recently held the role of Chief Operating Officer looking after a range of functions including operations, corporate and government affairs, and strategy. Prior to Network 10, she spent several years working in government including four years in senior political roles for then Minister for Communications and the Arts, Senator the Hon. Richard Alston AO. She is a Council Member of the Australian Film, Television and Radio School (AFTRS) and was previously a board member of Save the Children Australia, Freeview Australia, and Free TV Australia. In 2019 Annabelle was invited to participate in the McKinsey Remarkable Women Program. Annabelle has a Bachelor of Laws and Bachelor of Arts (Asian Studies) from the Australian National University.
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Related Sessions

The Science of Sync: Music in Advertising

WED, OCT 18, 4:00 PM
Conference
Music can bring joy, move people to tears, and it can also sell you something. A well-chosen song can make a campaign successful. That same song choice can break an artist into the market. So, is it a mutually beneficial arrangement? Should Australian brands choose only Australian music? What are some of the best examples of well-chosen music in ads? Our panel of ad execs and artists will dissect all these questions and more in a Gruen-style discussion.
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