Muliagatele Danny Leaoasava'ii

Creative Lead, The Cause Collective

As the co-founder of the prominent Dawn Raid record label in New Zealand, Danny brings a wealth of experience and expertise in the music, business, and creative industries. He has provided the platform for well-established artists such as Meriko, Savage, and Adeaze, and is a major advocate and support for Pacific artists. Danny's strong business acumen has seen his record label expand into Australia and America, developing strong followings abroad.

Danny's fervent dedication to youth advocacy is a source of inspiration. He has established his own youth consulting business, aimed at supporting our most at-risk youth to reintegrate into society and thrive.

Danny uses his platform to highlight key systemic issues impacting our Pacific youth and supports in delivering key programmes directly to them.

Danny continues to advocate for our Pacific people across the music, creative and technology industries, having founded the South Auckland creative and tech hub to create pathways for Pacific youth in careers across creative and technology. The South Auckland creative and tech hub uses innovation and community insights to develop meaningful programmes that enhance Pacific youth's ability to upskill and grow.

A proud Samoan, Danny continues to advocate for Pacific people across the music industry.