Dion Workman

Former Head of Marketing, Destination Gold Coast, Freelance Marketing Consultant

Dion is a dynamic and accomplished C-suite marketer known for transforming brands and driving business growth across a wide range of industries, including tourism, fuel, and financial services. As Head of Destination Marketing and Experiences at Destination Gold Coast, Dion played a pivotal role in revitalising domestic tourism post-COVID, reshaping the region’s brand narrative, and leveraging digital innovation to boost visitation.

With a proven ability to develop and execute impactful strategies in highly competitive markets, including his leadership roles at Caltex Australia and the humm group, Dion offers invaluable insights for marketers looking to overcome tough commercial challenges and drive sustainable success.