Tully Walter

Strategic Futures Director, SOON Futures

Tully is a futurist, trend forecaster and consumer expert with an infectious passion for cultural and consumer trends. As Futures Director at SOON Future Studies, Tully heads up the global research team, illuminating the path towards what the future on earth looks like by following today's signals of change.
With local and global expertise, Tully has influenced the foresight and trend forecasting for some of Australia’s leading retailers and worked as a Trend Specialist for WGSN Asia Pacific.
Recognized as a thought leader on future trends, Tully has been quoted in the Australian Financial Times, The Australian Broadcasting Corporation, Broadsheet, Inside Retail, and The New York Post. Tully speaks passionately on emerging consumer values, shifts, tensions, generations, the marketplace and viral media, products, and moments that capture the consumer consciousness.