Sophie Hood

Founder, Seoul Tonic

Sophie Hood is the founder of Seoul Tonic, a natural, liver detoxifying recovery tonic based on Korean culture and preventative East Asian medicine. She has been South Korean and wellness obsessed for many years, beginning with Korean skincare & fashion but quickly moving to their way of life and daily self care rituals. Her love for origin stories and brand heritage began by working the last 7 years across strategy and commercial finance positions at LVMH and Red Bull (particularly the Madame Clicquot story).
Sophie has created a product that truly embodies who she is - an intersection of wellness and play with an authentic connection to South Korea. Whilst still working full time, Sophie managed to launch Seoul Tonic into the Australian market, win a national TV with Gordon Ramsay and crowned 'Australia's most innovative new food/bev entrepreneur' and range in multiple national retailers in various channels. She is now working full time in Seoul Tonic, with a second product launching at the end of this year.