Sandersan (Sandy) Onie
Sandersan (Sandy) Onie
Black Dog Institute Post-Doctoral Fellow
Dr Sandersan Onie is a researcher at the Black Dog Institute and the founding President of the Indonesian Association for Suicide Prevention. He studies scalable approaches to suicide prevention and works with governments and the WHO to implement them globally. For example, he leads for Indonesia’s First Suicide Prevention Strategy and made state-level suicide data publicly available for the first time in history, led the development of the first religio-mental health declaration for destigmatisation at G20 2022, and is currently developing an instantaneously delivered suicide intervention using search advertising. He is a Guinness World Records holder in mental health, for most users on an online mental health awareness lesson. His work is widely recognized, having published in world leading scientific journals, and featured in outlets such as Forbes Magazine, SBS, Mashable and ABC.
The Power of Search: Changing the Story of Suicide
WED, OCT 18, 11:00 AM
Given the wealth of data and coordinated multi-channel systems to reach people, the advertising and media industry is uniquely positioned to tackle challenging societal issues. Suicide is one of the leading causes of death globally for young people, and every suicide is marked with 29 more attempts, yet only less than half will seek help before a suicide attempt. By harnessing the power of advertising, we can identify and extend a helping hand to those contemplating suicide who may not have sought help – and tailor to each person. In this talk, Black Dog Institute and GroupM, discuss how we used advertising to reach people contemplating suicide in Australia, the USA, and Indonesia – with ongoing research projects in India and Germany. We'll explore our future direction of using search behaviours and social intelligence to develop a real-time monitoring system to detect the potential emergence of suicide clusters in real time. A multi-national effort is needed to reduce suicide incidents by 30% by 2030, as set by the United Nation’s Sustainable Development Goals. The Advertising and Media industry is called upon to pledge their support to be part of the solution.