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Mark McCrindle

Principal and Founder, Social Researcher, Demographer, Futurist, and Generational Expert, McCrindle

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About

Mark McCrindle is an award-winning social researcher, best-selling author, and recognised thought-leader in tracking emerging trends influencing society. As Founder and Principal of McCrindle Research, Mark has developed a reputation as one of Australia's leading demographers, futurists, and social commentators over the last two decades. He is recognised globally as the one to coin the name for the emerging global generation, Generation Alpha.

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