Live A&R Workshop

Join us for the "Live A&R Workshop" at SXSW Sydney, featuring industry experts Marihuzka Cornelius and Mark Holland. Marihuzka Cornelius, A&R Director at Australian indie label Ivy League, brings her extensive experience in nurturing emerging talent and crafting innovative artist strategies. Mark Holland, Managing Director of EMI Music Australia, offers a wealth of knowledge from his role in shaping the careers of some huge names in music. This workshop will provide invaluable insights into the A&R process, from scouting and signing artists to developing and promoting their careers. Attendees will gain firsthand knowledge of how A&R professionals identify potential hits, understand market trends, and build successful artist relationships. Perfect for aspiring musicians, managers, and industry insiders looking to deepen their understanding of A&R and the music business.