Felicity McVay
Global Head of Entertainment, TikTok
About
Former Global Head of Entertainment at TikTok, Felicity was among the most senior executives at TikTok worldwide and responsible for the development of entertainment content strategy, partnerships and programs globally. Prior to TikTok, Felicity led the YouTube business in Australia and New Zealand, where she worked with rights—holders and original content creators across music, sports, entertainment and lifestyle. She joined the business in 2010 as its first female hire in Australia, and over her 7.5 years there delivered several product launches including YouTube Music, YouTube Kids and Google Play Movies & TV. Felicity is recognised as being a pioneer in the digital content space, inspiring a new generation of creators to be all that they can be through delivery of customised programs to help them elevate their content and commercial ambitions on the global stage.
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