Nikki Cox

CMO, Red Bull Records

Nikki Cox is an LA-based executive with over two decades of experience in the global music industry. Currently, as Chief Marketing Officer at Red Bull Records, she oversees the label’s strategy across marketing including US, international and digital marketing, streaming, communications, and brand integration initiatives. Since 2021, she’s contributed to the success and cultural influence of acts like alternative icon Albert Hammond Jr, Grammy-nominated hip-hop artist Blxst, indie-pop band The Aces, and chart-topping hardcore band Beartooth.

Previously, Cox spent seven years at Capitol Records spearheading International Marketing efforts that drove award-winning campaigns. There she worked with multi-Platinum artists such as Katy Perry, Halsey, Troye Sivan, Beck, Maggie Rogers and Brian Wilson to name a few. Originally hailing from Sydney, Australia, Cox got her start in artist management before moving on to EMI Music Australia in 2007 where her unwavering work ethic led her to become the Head of Promotions & Publicity.

Beyond her professional achievements, Cox is an esteemed member of the Recording Academy’s LA chapter.