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How to Build an Iconic Brand from Scratch

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About

In this session, Charlie Maas (CEO of Papa Salt) and Professor Byron Sharp (Director of the Ehrenberg Bass Institute and author of How Brands Grow) will discuss how the team at Papa Salt Gin used Professor Sharp’s best practices to build an iconic brand from scratch. 

The aim is to give actionable advice to any sized business on how to incorporate marketing best practices into decisions big and small.

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