Kirsty Wilson

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Kirsty Wilson

Meta ANZ Global Partnerships Lead

Kirsty Wilson is the Global Partnerships Lead for Meta ANZ, working with creators, public figures, and media companies across their business strategies for Meta products, including Instagram, Facebook, What’s App, and Threads. As creators, and content continue to explode across social platforms, Kirsty, and the Meta Partnerships team champion their voices, and amplify their successes, with innovative programs, including the First Nations Creator program in partnership with the First Nations Department at Screen Australia, and events including Creator Academy, and Instagram University.
Her background is in media and communications, and prior to Meta, Kirsty held roles as Head of Social Media, and Head of Publicity at ViacomCBS (now Paramount ANZ), working across brands including MTV, Network 10, Nickelodeon, and on entertainment franchises such as MasterChef Australia, Australian Survivor and The Bachelor. She has also worked in communications roles at the BBC and ITV in London.

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Social media changing the screen game: Building brands and media companies from social content

FRI, OCT 20, 12:00 PM
Creators used to need to wait to be commissioned for content. Now, if they get a TV deal, or brand appearance, it’s the icing on the cake, not the cake itself. Bondi Rescue is a classic example. The boys in blue have been a TV staple in Australian households for over a decade. After 17 years, most reality TV shows are winding down, but not Bondi Rescue. Totem Network shifted Bondi Rescue’s viewership on social media from 15M views per annum to over 1.3 Billion views in 2022, flipping the traditional model on its head. Bondi Rescue is the number one Factual Entertainment show in the world on social media. Who is not going to recommission a show with that type of viewership? Creators are now media companies, and Marion Grasby has adopted a similar model. Marion started her journey on TV’s MasterChef Australia, but her content is now reaching and engaging millions of viewers online every day. The Marion's Kitchen Group is a unique blend of media publisher, food and lifestyle product company and vertically integrated retailer. For more than a decade, the group has challenged traditional business models by successfully combining digital-first content, community and commerce. MK Group brands include Marion’s Kitchen (food and media), Oriana Press (publishing), MAKO (performance cookware), Asoke (homewares) and online retailer, CookDineHost. In conversation with Kirsty Wilson, Global Partnerships Lead at Meta Australia & New Zealand, Marion Grasby, and Totem’s Amelia Darmawan chat about creativity, content, connecting with their audiences, and brand building.
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