Michelle Battersby is co-founder and Chief Marketing Officer at Sunroom – a creator app for women and non-binary creators to make money, share freely and connect intimately with their communities. Sunroom is the culmination of Battersby’s experiences operating at the forefront of technology, marketing and community-led brands. After getting her start aged 22 as a Human Resources Manager, it didn’t take long for Michelle to seek out something more purpose-led. In 2016, after one conversation with Bumble's founder, Whitney Wolfe Herd, Michelle quit her job at PWC and started the daunting task of launching a company in a new country as Bumble's AU Country Lead. Battersby launched the social networking platform in Australia in 2016 to dizzying success, securing over 3 million registered downloads in Australia and went on to become the Director of Marketing for APAC. In November 2019, Battersby took on the role of CMO at fast-growing health and wellness app Keep It Cleaner, where she led the team to implement a brand relaunch in the middle of 2020, which included a complete rebuild of the app.