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Yasmin Sanders

Australia Managing Director, Samba TV

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About

Yasmin Sanders is the Australia Managing Director at Samba TV, where she is leading strategy and execution for Australia’s progressive advanced TV space. She is also Chair of the IAB Ad Effectiveness Council and an IAB Mentor.

Prior to joining Samba TV, Yasmin ran her own consultancy business for media and advertising technology clients looking to diversify and grow their revenue by building innovative market-first solutions. 

Previously, she held senior roles at companies like AOL and Paramount ANZ

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