James Boardman

Chief Strategy Officer, Wavemaker

James Boardman is Wavemaker Australia’s Chief Strategy Officer with a two-decade long background in media and communications. Working with some of the biggest brands in the world, including L'Oréal, Bacardi, SAB Miller and Audible, James has developed an interest and specialism in mapping the consumer purchase journey – understanding how to shape human decisions through paid, owned, earned and shared communications.