Are global brands our cities’ saviours?

Event Production Agency, Rizer

What role do global brands have in putting Australia on the world stage?

Government agencies who promote our cities are being asked to do more with less resources. But their objectives – to attract visitors, encourage spend and showcase our city to the world – remain as important as ever.

Meanwhile, big brands are actively looking for places to host touring exhibitions, tournaments and brand events. But it’s very competitive – why choose Sydney over, say Taipei, Manchester or New York?

So where does Australia sit in all this? Are we an attractive location? Or are big opportunities going overseas because it is all too hard to make a splash here?

This panel of experts, including Steve Cox, CEO of Destination NSW, Jane Fernandez, Executive General Manager, Operations, Rugby World Cup Australia, Zenna Katsikaris, Communications Director, Louis Vuitton and Rizer Founder and CEO Barry Wafer, will discuss the benefits and challenges of enticing brands to our cities.