A.I. can write a novel, but would it ever sell millions? A.I. can imitate great comedians, but could it ever write great comedy? A.I. can predict what you want - but can it invent something you never even knew you wanted? It may be inevitable, on a long enough timeline, for A.I. to match human creativity - but humans will always have one unique advantage machines may never possess - identity. Human creativity, much like A.I, is drawn from a mix of play and experience, filtered through our unique sensibilities, needs and desires. We have these from birth. We refine them over time. A.I., however, never gets to experience this as it grows. AI has never been a child. This panel brings together experts in the field of creativity, enterprise, data science and media to discuss where the core of human creativity lies, and whether A.I. could ever fully replace it. But this panel will also bring a world first to SXSW Sydney. A topic like this can't be properly discussed without giving its subject a voice as well, so we're bringing a fifth panellist - AI itself. Responding to comments, offering insights and bringing its own silicon perspective to the debate.