We’re at a point in time when AI can effortlessly craft enthralling stories, compose stirring symphonies, and designs breathtaking masterpieces. However, this world is more vulnerable than ever to complications caused by deepfakes, misinformation, and privacy breaches. Generative AI holds immense potential, but with great power comes great responsibility. In this exhilarating talk, AI leader and Accenture’s global AI solutions lead Noelle Russell, will delve into the crucial intersection of innovation and ethics, revealing how to maximize the benefits of generative AI while minimizing its risks. Russell discusses the latest advancements in generative AI, showcasing awe-inspiring applications that demonstrate its revolutionary impact on creativity and problem-solving. But where there's a light, there's a shadow. She also shows audiences the other side of the AI coin — confronting pressing concerns such as fake content, bias, and ethical dilemmas.