Luke Cook

Founder, Cuppa.TV, Cuppa.TV

Luke Cook is a seasoned leader in cultural transformation, dedicating over two decades to inspiring positive change in individuals and organisations. Starting his journey in radio, he evolved into a senior leader, helping companies enhance their culture. Embracing his identity as an ideas man, change maker, and connector, he has navigated challenges such as burnout, personal tragedy, and reinventing a business overnight.
Luke's purpose was crystallised with the launch of Cuppa.tv, a platform that leverages storytelling and conversations to transform lives and unite communities. His mission is to make the world a better place, one conversation at a time, guiding others to transform pivotal moments into lasting movements and rallying communities around missions that transcend personal interests.
A key aspect of his work involves providing practical tools related to his five impact personas, which can either obstruct or enhance success in driving change. His passion extends to addressing societal issues, personal trauma, and workplace culture, all guided by his values of hope, connection, openness, truth, spirituality, authenticity, vulnerability, and strength.
As a speaker, host and consultant, Luke brings a unique blend of experience, insight, and heartfelt commitment to every engagement, inspiring and empowering others to embrace change and make a meaningful difference.