Russel Howcroft

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Russel Howcroft

Sayers Group / 3AW CCO / Presenter

Over a long career in media and marketing, Russel has been one of the most prominent voices for the power and cultural/economic importance of advertising, particularly through his role as a panelist on the ABC’s Gruen program and fronting the #1 rating documentary on the ABC for 2019 How Australia Got Its Mojo.

His current roles include being a presenter on Melbourne’s no.1 rated 3AW radio breakfast program, chair of AFTRS and the cofounder of The Grid Melbourne.

He has held multiple senior roles across the industry having served as PwC’s first Chief Creative Officer, Executive GM at Network 10, served as a board director on the ASX-listed Enero and as CEO of one of Australia’s leading agency groups, Y&R Brands.

Russel has also chaired or sat on the boards of a number of key advertising, film and television industry bodies including being the inaugural Chair of ThinkTV, the Australian Film Institute, the Screen Forever Advisory Board, the ASX listed, Enero and Chaired the AFA.

He has written/co-written three best-selling books, with his most recent book Right Brain Workout II now being published throughout the world.

He is a founding partner and CCO at Sayers Group.

Related Sessions

The Science of Sync: Music in Advertising

WED, OCT 18, 4:00 PM
Conference
Music can bring joy, move people to tears, and it can also sell you something. A well-chosen song can make a campaign successful. That same song choice can break an artist into the market. So, is it a mutually beneficial arrangement? Should Australian brands choose only Australian music? What are some of the best examples of well-chosen music in ads? Our panel of ad execs and artists will dissect all these questions and more in a Gruen-style discussion.
We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of this land we now call Sydney, where this event will take place. We pay our respects to their continuing connection with cultural, spiritual and educational practices, and extend this respect to all Aboriginal and Torres Strait Islander Peoples. Always was, always will be.
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