Jack River Artist
Holly Rankin is an Australian singer-songwriter, multi-instrumentalist, and producer best known by her musical nom de plume, Jack River. More than just a successful musician, at just 28 years old, Rankin is emerging as one of Australia’s youngest festival promoters. She started the annual Grow Your Own Festival in her hometown of Forster–promoting local and sustainable culture–and in 2017 she co-founded Electric Lady, a movement that has her curating all-women stages and festivals as well as creating opportunities for female acts that previously didn’t exist. In addition, her concern for the impact of global warming led her to host and curated a panel of experts in Sydney in 2019 on her headline tour called CLIMATE HOUR. She also works with FEAT. (Future Energy Artists), an award-winning initiative led by Cloud Control’s Heidi Leffner, the goal of which is to counteract artists’ carbon footprint. Holly was instrumental in launching Our Soundtrack Our Stories - a call to arms to get businesses to commit to playing more Australian music. That has now extended to Our Soundtrack our Ads - which even has it's own ARIA Award.
The Science of Sync: Music in Advertising
WED, OCT 18, 4:00 PM
Music can bring joy, move people to tears, and it can also sell you something. A well-chosen song can make a campaign successful. That same song choice can break an artist into the market. So, is it a mutually beneficial arrangement? Should Australian brands choose only Australian music? What are some of the best examples of well-chosen music in ads? Our panel of ad execs and artists will dissect all these questions and more in a Gruen-style discussion.