Hot from the streets of Japan, Suntory - 196 is bringing its Extreme Japanese Spirit to SXSW Sydney as Vodka Sponsor. With innovation deep in its veins, Minus 196’s proprietary technology sees it freeze whole fruit at a blistering -196 degrees, which is then crushed to powderise and infused with Shochu and Vodka — in a meeting of innovative technology and unmistakably intense flavour.