There’s no arguing that generative AI will transform the creative process. But the practical question that has mesmerized us all is, exactly how? How will creative thinkers, designers, writers, marketers, and the world’s biggest brands use AI to create new pathways to bigger, better, and bolder ideas? And can AI do it alone? Here to give us a glimpse into how this technology has exploded into our industry and Accenture’s recent $3 billion investment in its long-standing Data & AI practice, is the world’s most awarded creative leader David Droga, CEO of Accenture Song.