David Droga
David Droga
Accenture Song CEO
In every organization, the two people who know the most about a company are the CEO and the person in the mailroom. David is proud to say he has held both positions and is better for it.
At only 18, he started his career delivering packages, learning and keeping secrets at Grey Sydney. Just 9 months later, after winning National Student of the Year at the Australian Writers and Art Directors School, his journey as a relentless creative officially began.
By 22 he was an Executive Creative Director at OMON Sydney. By 26, he was Chief Creative Officer of Saatchi Singapore, and by 29, Chief Creative Officer of Saatchi London. Four years later, he was promoted to Global CCO of Publicis but decided to move to New York instead to open his own agency, Droga5, in 2006. There, the title ‘Creative Chairman’ was born. Since then, Droga5 NY has been named ‘Agency of the Year’ more than 25 times and in 2020 was named US ‘Agency of the Decade’ by both AdAge and Adweek.
To date, he is the most-awarded creative at the Cannes International Festival of Creativity and the youngest person ever inducted into the New York Art Directors Club Hall of Fame. He is also a laureate of the Asian Media and Marketing Hall of Fame, the AdNews Hall of Fame, the AWARD Hall of Fame and the American Advertising Federation Hall of Achievement.
In September 2021, David stepped out of his creative leadership role at Droga5 to become the global CEO of its parent company, Accenture Song. During that time David has taken Accenture Song from a $12.5 billion company to a $16 billion tech-powered creative giant.
Beyond his family and daydreaming, David is obsessed with the arts, the environment, all sports and anything Australian. And somewhere between all of that, he sits on the board of the New Museum and the Droga Family Foundation.
At only 18, he started his career delivering packages, learning and keeping secrets at Grey Sydney. Just 9 months later, after winning National Student of the Year at the Australian Writers and Art Directors School, his journey as a relentless creative officially began.
By 22 he was an Executive Creative Director at OMON Sydney. By 26, he was Chief Creative Officer of Saatchi Singapore, and by 29, Chief Creative Officer of Saatchi London. Four years later, he was promoted to Global CCO of Publicis but decided to move to New York instead to open his own agency, Droga5, in 2006. There, the title ‘Creative Chairman’ was born. Since then, Droga5 NY has been named ‘Agency of the Year’ more than 25 times and in 2020 was named US ‘Agency of the Decade’ by both AdAge and Adweek.
To date, he is the most-awarded creative at the Cannes International Festival of Creativity and the youngest person ever inducted into the New York Art Directors Club Hall of Fame. He is also a laureate of the Asian Media and Marketing Hall of Fame, the AdNews Hall of Fame, the AWARD Hall of Fame and the American Advertising Federation Hall of Achievement.
In September 2021, David stepped out of his creative leadership role at Droga5 to become the global CEO of its parent company, Accenture Song. During that time David has taken Accenture Song from a $12.5 billion company to a $16 billion tech-powered creative giant.
Beyond his family and daydreaming, David is obsessed with the arts, the environment, all sports and anything Australian. And somewhere between all of that, he sits on the board of the New Museum and the Droga Family Foundation.
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Related Sessions
FEATURED SESSION: Generation AI: Exploring the Future of Tech-Powered Creativity with David Droga
THU, OCT 19, 11:30 AM
Conference
There’s no arguing that generative AI will transform the creative process. But the practical question that has mesmerized us all is, exactly how? How will creative thinkers, designers, writers, marketers, and the world’s biggest brands use AI to create new pathways to bigger, better, and bolder ideas? And can AI do it alone? Here to give us a glimpse into how this technology has exploded into our industry and Accenture’s recent $3 billion investment in its long-standing Data & AI practice, is the world’s most awarded creative leader David Droga, CEO of Accenture Song.
