For decades, the world’s “mad men” have sold shame to women. From the red swimsuits in the Special K ads, to the use of the word ‘hygiene’ next to products destined for our vaginas. But a new breed of Australian start-ups are designing a shame-free future with product innovation and creative communication. In this session you’ll meet three founders proud to be masturbating, menstruating and shifting stigmas through branding and storytelling. Girls Get Off is their name, and normalising female pleasure is their game. This startup is taking shame out of female masturbation and shifting our culture one orgasm at a time. WOOM believes period care should be as accessible as toilet paper in workplaces. So they’re shifting period stigmas in bathrooms and boardrooms all over Australia with their beautiful, organic period care and bold messaging. Cheek Media Co. is a platform for shifting perspectives and provoking thoughts. Accessible, entertaining and disruptive, Cheek is rewriting our collective narrative and moving the needle on patriarchal taboos. These creatives have a shared passion for celebrating the functions of female and non-binary bodies, and using creativity to take on taboos. A panel session perfect for anyone wanting to help rewrite the shame narrative.