DERRICK GEE is leading the new generation of music journalists with his genuine and passionate approach to music entertainment and interviews. An influential and trusted music authority, Derrick has garnered millions of views and hundreds of thousands of followers on TikTok by bridging the generational and cultural divide - introducing music fans to new discoveries and thought provoking ideas across short and long form video, podcast, newsletter and interviews. Today, Derrick continues to be renowned for his distinctive content, music taste and interview style - which pairs an unpretentious curiosity with a deep love of the craft of making music.
Featured Session: Derrick Gee - How to Talk Music (on the Internet)
FRI, OCT 20, 11:30 AM
It's the question on the minds of musicians, labels, publications and agencies alike - how do you talk about music on the internet? Having built a significant audience across TikTok, Instagram and Substack, while consulting with artists and labels around the world - music commentator and internet personality Derrick Gee understands the tension between art and content, influence and influencer, and the pressure to "go viral". Join Derrick as he breaks down how he thinks about content, storytelling, audience psychology and the much-misunderstood algorithm - and the untapped potential of music creators on the internet. (This talk features a 20 minute Q&A session)
The Art of Music Discovery on TikTok, hosted by Derrick Gee
WED, OCT 18, 4:00 PM
TikTok is the number one platform for music discovery, with many artists having emerged from bedrooms to headliners via TikTok. Join music tastemaker & TikTok creator Derrick Gee as he guides us through the stories of five Australian artists who have grown their fanbase, built community, and found inspiration through TikTok's FYP. Featuring artists YNG MARTYR, ASTON & BEN LEE Host Derrick Gee, best known for sharing his unique music discoveries, breaking down songs and sounds, and imparting his music and tech knowledge to his engaged TikTok audience, Derrick will lend his experience to the“The Art of Music Discovery” discussion. He'll also delve into how fans uncover and consume new music, as well as the ways in which artists are now connecting with their followers and audiences in 2023. Derrick will be joined by the showcasing artists who will share their experiences and how they’ve connected with global audiences through TikTok. The panel discussion will be followed by an industry networking event, where Derrick Gee will take us on a sonic journey of music discovery inviting artists, industry, and guests to mingle and share the floor with the TikTok Music team ahead of the live showcase. PLEASURES PLAYHOUSE is located in a formerly abandoned cinema in Sydney/Eora. It was rediscovered and repurposed into a live music venue by the local music community. The venue has multiple stairs and unfortunately no lift access.